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Brand refresh or rebrand?

Brand refresh or rebrand?

by | Jun 26, 2019 | Blog, Uncategorised

Does your brand need to change? If so, why? And how deep should the change be? A new look or a completely new beginning? Here we help answer these questions – and offer up a few thoughts on how best to manage the process. First things first, that old chestnut – what...
We think far less than we think we do

We think far less than we think we do

by | Jun 26, 2019 | Blog, Uncategorised

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? It turns out that we all make decisions in a similar way, just not in the way you may think. As a species, part of what helps us define ourselves as...