by restless-admin | Jun 12, 2020 | Blog, Uncategorised
Let’s talk straplines. Wait… Is that a strapline? So we’ve all heard the term strapline before, right? We see and hear them almost every day. Many straplines have been in use for decades and we just ‘know’ them. Maybe your brand uses one, but what are straplines...
by restless-admin | Jun 5, 2020 | Blog, Uncategorised
Using heuristics and biases for marketing Everyday we are bombarded with a surplus of information and questions. To cope our brains have developed cognitive short cuts known as heuristics. They can be thought of as efficient, simple rules, learned, or instilled by...
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