I love it when a plan comes together

I love it when a plan comes together

The importance of setting clear business objectives for marketing. The 80s TV series, the A-team is remembered for its iconic characters, fast-paced action, and of course, the explosions! But it’s the show’s catchphrase, “I love it when a plan comes...
Brand refresh or rebrand?

Brand refresh or rebrand?

Does your brand need to change? If so, why? And how deep should the change be? A new look or a completely new beginning? Here we help answer these questions – and offer up a few thoughts on how best to manage the process. First things first, that old chestnut – what...
We think far less than we think we do

We think far less than we think we do

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? It turns out that we all make decisions in a similar way, just not in the way you may think. As a species, part of what helps us define ourselves as...
The true value of personalised brand marketing

The true value of personalised brand marketing

Here’s a tricky question to start with: What exactly is a brand? If you were to ask 10 different people, you would probably get 10 different answers. At restless, we define a brand as an individual, emotional, experience with a product, service or organisation over...