Brand refresh or rebrand?

Brand refresh or rebrand?

Does your brand need to change? If so, why? And how deep should the change be? A new look or a completely new beginning? Here we help answer these questions – and offer up a few thoughts on how best to manage the process. First things first, that old chestnut – what...
We think far less than we think we do

We think far less than we think we do

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? It turns out that we all make decisions in a similar way, just not in the way you may think. As a species, part of what helps us define ourselves as...
VR vs. AR: Why should you care?

VR vs. AR: Why should you care?

The robots are coming! Well, not quite yet. But the last few years have seen an explosion in technology and processing power. Two interesting results of this are Augmented (AR) and Virtual (VR) Reality. With the ability to create fully immersive virtual worlds or...
Building the 1,000-year brand

Building the 1,000-year brand

Life expectancy is increasing in the developed world. The latest scientific research tells us that the first person to live for 1,000 years has probably already been born. This has untold repercussions, but have many of us stopped and wondered how it might affect our...
Icons of Restless Thinking: Nick Woodman/GoPro

Icons of Restless Thinking: Nick Woodman/GoPro

The GoPro camera, created by Nick Woodman is perhaps the ultimate lifestyle accessory. Created in a garage, not the R&D lab of a major tech company the GoPro was designed to solve a problem, namely that of capturing Action Sports like surfing, snowboarding, and...
Icons of Restless Thinking: Elon Musk

Icons of Restless Thinking: Elon Musk

Elon Musk – Icon of Restless Thinking When considering icons of Restless Thinking it’s hard to miss Elon Musk. An immensely driven technology entrepreneur who, as an introverted 10-year-old, taught himself how to code. By 12 he had made his first software sale...