We think far less than we think we do

We think far less than we think we do

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? It turns out that we all make decisions in a similar way, just not in the way you may think. As a species, part of what helps us define ourselves as...
VR vs. AR: Why should you care?

VR vs. AR: Why should you care?

The robots are coming! Well, not quite yet. But the last few years have seen an explosion in technology and processing power. Two interesting results of this are Augmented (AR) and Virtual (VR) Reality. With the ability to create fully immersive virtual worlds or...
Building the 1,000-year brand

Building the 1,000-year brand

Life expectancy is increasing in the developed world. The latest scientific research tells us that the first person to live for 1,000 years has probably already been born. This has untold repercussions, but have many of us stopped and wondered how it might affect our...
Icons of Restless Thinking: Nick Woodman/GoPro

Icons of Restless Thinking: Nick Woodman/GoPro

The GoPro camera, created by Nick Woodman is perhaps the ultimate lifestyle accessory. Created in a garage, not the R&D lab of a major tech company the GoPro was designed to solve a problem, namely that of capturing Action Sports like surfing, snowboarding, and...
Icons of Restless Thinking: Paul Newman

Icons of Restless Thinking: Paul Newman

“I check my pulse and if I can find it, I know I’ve got a chance…” Paul Newman In this the second of our posts about Icons of restless thinking, we’re discussing Paul Newman, the archetypal Hollywood Movie Star, with chiselled features and brilliant blue eyes. He’s...
Icons of Restless Thinking: Evel Knievel

Icons of Restless Thinking: Evel Knievel

My Icon of Restless Thinking: Evel Knievel Ok so I’ll admit that being born in 1977 meant that I was a tiny bit late to the Evel Knievel party, as Knievel performed his last jump in 1975. However, I had an older brother by 7 years who lived for Evel Knievel and had...