I love it when a plan comes together

I love it when a plan comes together

The importance of setting clear business objectives for marketing. The 80s TV series, the A-team is remembered for its iconic characters, fast-paced action, and of course, the explosions! But it’s the show’s catchphrase, “I love it when a plan comes...
Brand refresh or rebrand?

Brand refresh or rebrand?

Does your brand need to change? If so, why? And how deep should the change be? A new look or a completely new beginning? Here we help answer these questions – and offer up a few thoughts on how best to manage the process. First things first, that old chestnut – what...
We think far less than we think we do

We think far less than we think we do

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? It turns out that we all make decisions in a similar way, just not in the way you may think. As a species, part of what helps us define ourselves as...
VR vs. AR: Why should you care?

VR vs. AR: Why should you care?

The robots are coming! Well, not quite yet. But the last few years have seen an explosion in technology and processing power. Two interesting results of this are Augmented (AR) and Virtual (VR) Reality. With the ability to create fully immersive virtual worlds or...
Building the 1,000-year brand

Building the 1,000-year brand

Life expectancy is increasing in the developed world. The latest scientific research tells us that the first person to live for 1,000 years has probably already been born. This has untold repercussions, but have many of us stopped and wondered how it might affect our...