We think far less than we think we do

We think far less than we think we do

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? It turns out that we all make decisions in a similar way, just not in the way you may think. As a species, part of what helps us define ourselves as...
VR vs. AR: Why should you care?

VR vs. AR: Why should you care?

The robots are coming! Well, not quite yet. But the last few years have seen an explosion in technology and processing power. Two interesting results of this are Augmented (AR) and Virtual (VR) Reality. With the ability to create fully immersive virtual worlds or...
Building the 1,000-year brand

Building the 1,000-year brand

Life expectancy is increasing in the developed world. The latest scientific research tells us that the first person to live for 1,000 years has probably already been born. This has untold repercussions, but have many of us stopped and wondered how it might affect our...
6 Benefits Of Real Time Marketing

6 Benefits Of Real Time Marketing

Real time marketing (RTM) is where information is reported instantaneously for marketers to make decisions based on what’s happening at the time. As opposed to making a marketing plan in advance and applying it on schedule, RTM is where a strategy is created...