True Brilliance

Over the past decade, Nualight have worked hard to establish themselves as thought leaders in the Refrigeration LED market. With a niche focus on logistic centres, car parks and warehouse lighting, they held the respect and loyalty of a large share of the market. Despite this success, recent years have seen that share decrease at a steady rate. Why?

What we did

Audits and workshops
Brand development
Brand management
Naming and messaging
Online experience
Research and strategy
Visual identity