Pearson Education

Time to prepare

Pearson has ambitious plans to become the main authority in education. This plan involves Pearson introducing their own internationally recognised English exam qualification, called ‘GSE’ Global Scale of English.

What we did

Brand development
Naming and messaging
Online experience
Visual identity

The Plan

To help with this tactical positioning of the GCE qualification, Pearson strategy was to reinforce their ‘Exam Preparation’ offering across the entire product range, globally.