Sylvania
Light your world
The brand strategy culminated in the creation of a new strapline – ‘Light your world’. Capturing the simple, customer-centric, brand proposition. ‘Light your world’ is an invitation. An offer of guidance. An empowering call to action.
What we did
Audits and workshops
Brand development
Brand management
Naming and messaging
Visual identity
Guidelines
Research and strategy
Campaigns
Content and social media management
Experiential and environmental
With experience of working with international lighting brands over the years, restless were asked to redefine the Sylvania brand
