Sylvania

Light your world

The brand strategy culminated in the creation of a new strapline – ‘Light your world’. Capturing the simple, customer-centric, brand proposition. ‘Light your world’ is an invitation. An offer of guidance. An empowering call to action.

What we did

Audits and workshops
Brand development
Brand management
Naming and messaging
Visual identity
Guidelines
Research and strategy
Campaigns
Content and social media management
Experiential and environmental

With experience of working with international lighting brands over the years, Restless were asked to redefine the Sylvania brand