Cambridge University Press
Taking you further
Following a successful creative pitch, Cambridge University Press entrusted us to create the visual branding for a new and entirely different breed of English Language Course called ‘Open World’. With the overarching course concept focused around the idea of ‘taking you further’ – that is, taking you on a journey beyond the traditional boundaries between exam preparation and real-world language – our designs needed to reflect this and look visually different in their composition and treatments.
What we did
Audits and workshops
Brand development
Brand management
Campaigns
Guidelines
Naming and messaging
Online experience
Personalised print collateral
Research and strategy
Visual identity
