Oxford High School

Oxford High School (OHS) has been educating brilliant, fearless and outspoken young women since 1875. Restless partnered with the school’s marketing department to establish a brand team. As part of the brand refresh project, we conducted several workshop sessions with key stakeholders, including ‘Heads’, teachers, and pupils. These sessions generated valuable insights which led to the creation of their brand position and values. We simplified their logo to improve reproduction across all marketing collateral items, established a clear set of brand codes to aid distinctiveness, developed a new visual identity to include a dynamic representation of their sunflower icon and devised a clear set of guidelines to ensure future brand consistency.